Wahl Clipper reduced their product launch time from two days to just two hours with Salsify PXM and Zorang ContentHubGPT
- Home
- Case Study
- Wahl Clipper reduced their product launch time from two days to just two hours with Salsify PXM and Zorang ContentHubGPT
Overview
Wahl Clipper , automated product content creation with the use of generative AI product Zorang ContentHubGPT integrated into Salsify workflows.
Words From Client
Wahl Clipper Using ContentHubGPT has made content generation so easy and efficient for our team. With just a few key phrases, it generates thoughtful, keyword rich content that saves us so much time.
Karissa Huseman
Digital Marketing Manager
Wahl Clipper
The Challenge
Wahl Clipper faced a significant challenge in the timely creation of product content and descriptions. The existing process was manual, time-consuming, and hindered the swift launch of new products on their direct-to-consumer website and on Amazon, one of their top retailer destinations. This bottleneck impeded their ability to stay agile in today’s competitive market, where rapid product launches and updates are essential to meet consumer demands.
One of the main obstacles was content generation, and with a growing product catalog, scalability became a concern. The team’s manual approach struggled to accommodate the increasing volume of products, sold through multiple different channels, leading to overall inefficiencies and a strain on resources.
The Solution
Wahl Clipper recognized the need for a transformative solution to address these challenges. The Wahl Clipper team were already utilizing Salsify’s PXM platform to manage their product information and get products to market. The team chose to integrate their Salsify Workflows with Zorang ContentHubGPT to automate the content generation process. This innovative technology automated and streamlined the content generation process, enabling Wahl Clipper to overcome the manual content creation hurdle and realize many benefits including:
Automated Content Generation
Zorang ContentHubGPT, using it’s Generative AI technology automated the product content creation process, significantly reducing the time required for content generation. Product information, descriptions, and specifications were dynamically generated, eliminating the need for extensive manual input.
Swift Product Launches
With Zorang ContentHubGPT in place, Wahl Clipper experienced accelerated product launches. New items could be swiftly introduced on the website and Amazon, allowing the company to stay agile in responding to market trends and consumer demands. Wahl Clipper saw its time-to-market for a product decrease from 2 days to just 2 hours.
Consistency Across Platforms
Zorang ContentHubGPT ensured consistency in product information across various channels. The automated process guaranteed that the content on the website aligned seamlessly with Amazon listings, eliminating discrepancies and enhancing the brand’s image.
Scalable Content Creation
Zorang ContentHubGPT provided scalability, effortlessly handling the increasing volume of products in Wahl Clipper’s catalog. This scalability improved overall efficiency and reduced the strain on human resources.
Competitive Edge
By overcoming the delays in product launches, Wahl Clipper gained a competitive edge in the market. The company could now introduce new products rapidly, keeping pace with industry trends and maintaining a strong position in the grooming sector.
The Results
Generative AI proved to be the transformative solution Wahl Clipper needed to overcome content creation challenges. By automating and streamlining the process, the company not only enhanced its operational efficiency but also gained a strategic advantage in a competitive market. The successful integration of Generative AI positioned Wahl Clipper as an innovative leader, ready to meet the dynamic demands of the grooming industry.
About Wahl Clipper
Wahl Clipper Corporation, is a globally renowned company specializing in the design and manufacture of professional and consumer grooming products. With a rich heritage spanning over a century, Wahl has established itself as a leader in the industry, known for innovative technologies and high-quality grooming solutions. The company’s diverse product portfolio includes hair clippers, trimmers, shavers, and pet grooming tools, catering to the needs of professionals and individuals alike. Renowned for its commitment to precision and reliability, Wahl Clipper continues to be a trusted name in the world of personal and professional grooming.
Accelerate Your Business Growth With Us
Our decades of experience and technology-driven project management capabilities can help your business reach its expected potential. Partner with us to set up a seamless and successful distribution network and lead on the path to digital transformation.